MVP Website – Luxury Glamping
A pre-launch website created to generate sales before the official opening of the luxury glamping venue, which was still under construction. With no real images or content available, AI-generated visuals and copy played a key role in presenting the concept and driving early conversions.
Client
Luxury Glamping in Vietnam
Service
Web Design, AI Content
Date
November 2024
Project Overview
This project involved the creation of a multi-page MVP website for a high-end glamping resort in Vietnam — developed and launched while the venue was still under construction. The main goal was to start building an online presence and attract early bookings and interest before the physical site was completed.
Since there was no real imagery or video content available at the time, I used AI tools to generate all visual assets, from interior concepts to scenic surroundings. This approach allowed us to bring the brand vision to life and communicate the luxury experience effectively — even before the first tent was pitched.
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Design Process
To create a truly unique experience for this luxury glamping brand, we began by rethinking the structure of the website. Rather than following a traditional hotel layout with standard booking flows, we designed a more tailored experience that aligned with the vision of the resort — modern, minimal, and immersive.
Once the structure was defined, I moved on to wireframing and prototyping. This stage helped map out the content strategy for each page — deciding where text, buttons, visuals, contact forms, and booking modules would live. Every decision was made to balance storytelling with conversion.
With the wireframes approved, I designed the desktop version of the website, ensuring that visual storytelling, layout flow, and interactivity worked in harmony. I then adapted the design for mobile to ensure a fully responsive experience across all devices.
As the final step, I prepared a detailed UI kit that included all design elements — from buttons and typography to icon styles and image treatments — to ensure a smooth and efficient development handoff.
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Closing Thoughts
This project was a great example of how thoughtful design and smart use of AI tools can overcome real-world limitations. It proved that even without physical content or an open venue, it’s possible to create a compelling, trust-building online experience that speaks to future guests.
Key Highlights
MVP Website Strategy: Designed to generate interest and capture leads while the physical site was still under construction.
AI-Generated Visuals: All imagery and mockups were created using AI due to the absence of real content during development.
Custom UX Structure: Reimagined the typical hotel layout to better reflect the brand’s story and avoid standard booking flows.
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