Multipage Website - Rhythmic Gymnastics
A professional and aesthetically refined website for a rhythmic gymnastics center, created with a female audience in mind to elevate the sport’s appeal and strengthen online presence.
Client
Rhythmic Gymnastics Center in Canada
Service
Web Design, Web Development
Date
September 2024
Project Overview
This project involved redesigning the website for a Rhythmic Gymnastics Center in Canada to better represent its unique values and attract young gymnasts and their parents. The previous website was outdated and did not effectively communicate the center’s vibrant community and professional coaching environment.
The goal was to create a site that reflects both the competitive excellence the center nurtures and the caring, family-like atmosphere experienced by the athletes.
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Design Process
Our process began with positioning and moodboarding to explore the best way to communicate the center’s identity online. We developed two main concepts:
One emphasizing bright colors inspired by Canada’s red flag, champion spirit, and the competitive nature of the sport.
The other focusing on the gentle, nurturing side of rhythmic gymnastics as a second home for young athletes.
After discussions, we combined these two ideas into a balanced design that captures both energy and warmth.
Following this, I created wireframes to plan content layout and user flow for the multi-page website. Then I designed desktop pages followed by mobile versions to ensure full responsiveness.
The website was built on WordPress, with a custom admin panel that allows the client to manage content independently. We also developed a registration form tailored for different gymnast groups, including competitive and recreational levels.
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Closing Thoughts
The redesigned website now stands out among five clubs in the region, successfully combining professionalism with a welcoming vibe. This project shows how thoughtful design and strategic positioning can breathe new life into an outdated digital presence, making the center more appealing to its audience and easier to manage for its team.
Key Highlights
Positioning & Moodboarding: Developed and merged two strong design concepts representing competition and care.
Website Redesign: Transformed an outdated site with black-and-white imagery into a colorful, engaging platform.
Multi-Page Website: Designed for clear navigation across diverse content and multiple gymnast levels.
Web Design & Development: Delivered a fully responsive WordPress website with a custom admin panel.
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